Funeral service provider Pure Cremation has selected JAA to handle its £10m media account after a competitive pitch process run by the Aperto Partnership
Writing on LinkedIn, JAA Media said “After a competitive pitch process we are delighted to announce we’ll be working with Pure Cremation Limited from April 2024. The brand has big growth ambitions so we can’t wait to get started.”
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Speaking to Campaign magazine, Pure Cremation chief marketing officer Ian Atkinson said: “All pitches were of a really high standard and Aperto did a great job in helping us navigate between them. Ultimately we chose the experienced team at JAA because they felt like the best fit for Pure”.
The account was put up for review by Pure Cremation last month after it dropped incumbent agency Kite Factory.
JAA’s clients include the Disasters Emergency Committee, the RSPCA, Cats Protection, Tea Pigs and Crystal Palace Football Club.
The agency has recently partaken in work for the RNIB, launching the first braille newspaper front cover for the Metro.
It’s #WorldBrailleDay so a good reason to look back on our work for @RNIB launching the first ever UK braille newspaper front cover with @MailMetroMedia and @goodagencyldn #mediaplanning #mediabuying pic.twitter.com/GTdxonhPbQ
— JAA Media (@JaaMedia) January 4, 2024
