High street jeweller Ernest Jones has today unveiled its 2022 Christmas TV campaign, returning to screens for the first time in four years.
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Will the decline in traditional TV viewers kill TV marketing altogether?
Ofcom have found that younger adults now watch seven times less broadcast TV than those aged 65 and over. Is this the death of TV advertising?
ITV unveils new streaming service ITVX
ITV has launched a new streaming service ITVX, hailed as the “UK’s first integrated advertising and subscription funded (AVOD/SVOD) platform”.
Watch: Thatchers Cider taps into climactic Premier League weekend with animated spot
Thatchers Cider taps into Premier League season for its latest ad, which sees cider makers try their hand at football and cricket.
Online will dominate spending for years to come – but dismiss offline at your peril
Online is set to dominate the future of advertising for decades to come, but advertisers should be wary of dismissing more traditional formats.
Will streaming be the new election battleground? Why an Ofcom loophole opens the door
Political advertising experts Benedict Pringle and Sam Delaney have their say on the very real prospect of election ads on UK streaming services
WARC: Social media is now the world’s largest advertising channel
Social media has now grown to become the world’s largest channel by advertising investment, forecast to grow to a total value of £197.6b this year.
Channel 4 taps into top comedians for new Dairylea brand series
New KFC ad celebrates British BBQ season in all its rainy glory
KFC is playing on the traditionally depressing weather of the Great British summer with a new campaign for the launch of its Ultimate BBQ Burger.