High street jeweller Ernest Jones has today unveiled its 2022 Christmas TV campaign, returning to screens for the first time in four years.
Created by London agency Bountiful Cow, the 30-second spot spearheads the launch of a wider omnichannel campaign that aims to celebrate “Gifts that make memories”.
Ernest Jones has robustly backed the campaign, with a fourfold increase in advertising spend a clear indicator of the brand’s ambitions for the upcoming festive season.
Alongside the flagship TV clip, assets are set to run across video-on-demand, cinemas and a high-impact digital out-of-home campaign targeting key cities up and down the UK.
“We love playing a part in our customers’ most important life moments and celebrations,” Ernest Jones head of brand and marketing, Gillian Connor said.
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“Helping our customers find a special piece of jewellery that best celebrates their love story is a pleasure and a privilege, with the knowledge that their Christmas gift will make a special memory and be treasured for many years to come.
She continued: “Our Christmas campaign is all about inspiring these special gift-giving moments and we’re excited to be bringing this idea to life across such an innovative and high impact mix of platforms.”
In a brand first, Ernest Jones is also set to trial Netflix’s new to market offering, with additional activity running across print, social and online.
Bountiful Cow CEO, Adam Foley added: “Everyone at Bountiful Cow loves this creative work – it deserves fame so we’re proud to be taking it back to linear TV and Outdoor as well as building on our award-winning use of cinema last year. Not only that, we were one of the first brands on Netflix.”
