The Data & Marketing Association (DMA) has today (25 April) released its Consumer Email Tracker 2023 report, which highlighted the continued…
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DPDI Bill: DMA welcomes UK government’s new data privacy and GDPR reforms
Described by the DMA as “pro-growth” reforms, the DPDI Bill is expected to provide marketers with legislative clarity and maintain data protection.
DMA appoints industry ‘learning ambassador’ to the board of directors
The Data & Marketing Association (DMA) has appointed Kate Hamilton to the DMA board in a bid to help diversify skill-sets across the industry.
DMA calls for cultural shift within UK creative industries to plug growing skills gap
The Data and Marketing Association (DMA) is calling on senior managers across the UK to address the growing skills gap within the creative…
Splendid Comms restructures leadership team after landmark growth in 2022
PR firm Splendid Comms has restructured its senior leadership team aftrer registering strong organic growth throughout 2022 at 31%.
‘Have a Word’ Mayor of London and Ogilvy UK campaign wins the Grand Prix at DMA Awards 2022
The Mayor of London and Ogilvy UK have taken home the Grand Prix at the DMA Awards 2022 for their ‘Have a Word’ campaign.
Aardman appoints new sales and marketing manager to raise its profile within the marketing industry
Animation studio Aardman has appointed Lydia Gough as its new sales and marketing manager for agencies and brands.
Colgate strikes landmark deal with E4 to sponsor Married at First Sight UK
Dental health brand Colgate has struck a deal to sponsor E4’s Married at First Sight UK in what is set to be the show’s biggest sponsorship to date.
DMA to support new government data privacy reforms
The Data and Marketing Association has pledged its support for the government’s data legislation consultation that looks to improve data privacy.
Marketing campaigns that include email are more effective, DMA reports
A DMA study has analysed email marketing campaign effectiveness and found that email campaigns are more effective than normal ones.