IAB Europe has published the first-of-its-kind GHG solutions report in a bid to support an industry-wide transition to more sustainable operations.
Search Results for “digital marketing”
The7Stars picks up McArthurGlen UK digital media account
MacArthurGlen Group has appointed the7Stars to run its full UK digital media business. Wavemaker will continue to its handle European operations.
DMA appoints former Disney marketing VP as new chair
The DMA has appointed former Disney EMEA vice-president of digital marketing and CRM Tony Miller as its new chairman.
Alan Sugar buys back Amstrad name for grandson’s marketing agency
Lord Alan Sugar has bought back the rights to the Amstrad brand name to be used for a new digital marketing agency fronted by his grandson.
Chartered Institute of Marketing warns AI adoption is outstripping professional skills
The Chartered Institute of Marketing is warning that widespread use of AI-generated imagery is now outstripping professional skills.
WPP invests in new German agency OH-SO Digital as part of ongoing strategy
Its founding leadership team comprises digital experts with experience from agencies such as Accenture Interactive, Accenture Song, C3 and Diconium.
Channel 4 unveils digital-first streamer plan as CMO exits
Channel 4 has said that it intends to become a digital-first public service streamer by 2030, unveiling a five-point strategy named ‘Fast Forward’.
Plant-based brand La Vie hams it up for Tesco digital billboards
Plant-based pork brand La Vie share tongue-in-cheek ads in Tesco stores, with slogans including “Source of protein, fibre and endless debates”.
S4 boss warns of ‘tough 2024’ for UK marketing and advertising sector
S4 Capital boss Sir Martin Sorrell has warned that ‘client caution on marketing spend’ will see the advertising sector facing a tough 2024.
Pizza Hut takes on new CMO as it looks to go digital-first
Pizza Hut has taken on a new CMO as it looks to appeal to younger consumers with a new digital-first approach for 2024.