Under ‘consent or pay’ users can either agree to cookies sharing their information for more personalised advertising or pay to keep their data private.
Search Results for “cookies”
Google shakes up Performance Max to give advertisers greater control
Google is set to give advertisers greater control over ad placement within its Search Partner Network.
Omnicom reveals better-than-expected Q4 and FY2023 results, despite ongoing economic pressures
Omnicom Group has revealed better-than-expected Q4 and full-year 2023 results despite a range of global economic pressures.
ICO warns top UK websites to ensure cookie compliance or face action
Over half of the biggest UK websites have been told by the Information Commission Office (ICO) that they need to ensure advertising cookie compliance, or face action.
Havas rolls out AI-powered solution to tackle cookieless future
Havas Media Network is laying solid foundations with ‘Converged’ an AI-powered planning and insight solution for brands in the post-cookie era.
Tesco supercharges in-store digital advertising network
Tesco is significantly expanding its in-store digital advertising network with the addition of its 1,800th screen – making it the largest in the UK.
Spooktober: Brands get splendidly spooky for Halloween 2023
Brands get creepily creative as Halloween hits in all its spooky splendour. From Meta to Beavertown and even Morrisons, everyone got involved.
Mail Metro Media boast data goldmine as it introduces new ad features
DMGT’s ad business Mail Metro Media is boasting that it has collected enough data about its readers to not be affected by the end of cookies.
More than 8 in 10 marketers plan to activate retail data by 2025
More UK digital advertisers are unlocking the value of retail data to drive sales, with figures revealing over 8 in 10 plan to activate by 2025.
Opinion: Is YouTube’s ‘made for kids’ ad safeguarding fit for purpose?
Founder and ceo of award-winning insight, strategy and creative agency Kids Industries, Gary Pope unravels why safeguarding children’s privacy on YouTube isn’t quite as simple as it sounds.