Snap is set to ‘substantially lower’ its marketing spend and cut 20% of its workforce as the brand looks to restructure its business.
Search Results for “augmented reality”
Meet the marketer behind ‘Elton John’s’ Primark advert
MB speaks to the marketer responsible for causing havoc by creating an advert tricking fans in believing Elton John was shopping at a Primark store in Liverpool…
Vodafone taps Emma Raducanu for Wimbledon-themed AR Snapchat experience
Vodafone has partnered with Wimbledon to create a tennis-themed AR experience on Snapchat, with brand ambassador Emma Raducanu.
Snapchat announces ITV partnership covering Love Island and I’m a Celebrity content
Snapchat has announced a content partnership with ITV, covering flagship shows Love Island and I’m a Celebrity… Get Me Out of Here!
IPG acquires stake in fan experience technology company
Interpublic Group (IPG) has acquired a stake in The Famous Group, a fan experience technology company based in Los Angeles.
EE 5G store at Wembley Stadium provides AR shopping experience for England fans
EE has created an AR shopping experience at Wembley Stadium for England fans, guided by an avatar of footballer Trent Alexander-Arnold.
Ocean Outdoor attains £25m contract for BFI IMAX
Digital out of home (DOOH) media owner Ocean Outdoor has landed a £25 million advertising contract for the BFI IMAX in London.