Cadbury has announced that it is launching Twirl Caramel with a series of adverts hidden in unique and unexpected places.
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Data: Junk food brands hook young children with bright packaging
Food companies use techniques like bright packaging to entice children to consume unhealthy foods, according to campaign group Bite Back.
Rishi Sunak refuses to ban vape ads on football shirts
Rishi Sunak has refused to ban football shirts that feature vape company logos, speaking at Prime Minister’s Questions yesterday.
Online casino 888.com to withdraw TfL gambling ads after political backlash
888.com is set to withdraw some of its UK ads after facing accusations that its out-of-home posters on the TfL network appear to ‘trivialise’ gambling.
William Hill took over Liverpool’s radio tower to mark Grand National
Data: Just 3 seconds of OOH attention can improve results by 26%
A new study looking into the impact of OOH on attention, reveals that participants’ attention increased with each exposure to a specific ad.
New retail media guidelines designed to standardise results
IAB Europe has published the final version of a set of Retail Measurement Standards for Europe, which act as metrics for retail media investment.
Campaigners report Luton Rising ads to ASA over greenwash claims
Scrapping licence fee could kill off most BBC radio stations
Scrapping the licence fee would pose an existential threat to many local radio stations and could lead to devastating budget cuts at Radios 1 and 4.