A Specsavers van has been stuck on a rising bollard in Edinburgh in the latest iteration of the famous ‘Should’ve Gone to Specsavers’ campaign.
St. James’s Place partners with Sky Arts for first TV sponsorship
Financial brand St. James’s Place has partnered with Sky Arts to drive brand awareness across a more diverse range of viewers.
Gum brand Milliways says ‘stop what you’re chewing’ in TV debut
Plastic-free gum brand Milliways’ unconventional campaign idea won £250,000 media value as a finalist in the 2023 Sky Zero Footprint Fund.
TfL refuses controversial campaign that claims social media is ‘killing Muslims’
TfL has refused a controversial out-of-home campaign by social networking site Muzz.com that claims ‘social media is killing Muslims.’
Crossing the class divide: are the creative industries a closed shop for the working-class?
Have the creative industries become a closed-shop to the working-class? MB speaks to a range of industry experts about how to tackle the issue.
Global ‘outraged and surprised’ at BBC’s plans to introduce advertising
Global has strongly criticised the BBC’s plans to introduce advertising across its UK radio programmes and audio output for the very first time.
IAB Europe publishes landmark digital ad GHG mapping report
IAB Europe has published the first-of-its-kind GHG solutions report in a bid to support an industry-wide transition to more sustainable operations.
Carling owner Molson Coors appoints new lead strategic and creative agency
Ogilvy UK has been named as the new lead strategic and creative agency for Molson Coors, following a competitive pitch process.
England football team to wear blank shirts for dementia awareness
The nameless England shirts are part of an ongoing dementia awareness partnership between Alzheimer’s Society and the Football Association.
ITV showcases power of advertising in driving positive social change
ITV’s ‘Britain Get Talking’ campaign developed with Uncommon Creative Studio has seen up to 7.2 million Britons connect with each other.
Snickers kicks off ‘Own Goal’ campaign with Luka Modrić and Bukayo Saka
The new Snickers campaign launches ahead of the Euros this summer, positioning the chocolate bar as the go-to snack for football supporters.
Yellow Tail appoints Isobel as first UK creative agency
Yellow Tail has appointed Isobel as its new brand strategy and creative partner for the UK market following a competitive pitch process.
Hovis plans its big return to TV with £2m campaign from VCCP
Hovis will return to screens with familiar ad re-runs featuring new voices, before making a bigger splash with a fresh campaign.
ASA bans JML ad for perpetuating harmful gender stereotypes
The ASA has banned a JML spot for its Hurricane Spin Scrubber cleaning tool after it was deemed to perpetuate harmful gender stereotypes.
Specsavers van stranded on bollard in brand’s latest stunt
A Specsavers van has been stuck on a rising bollard in Edinburgh in the latest iteration of the famous ‘Should’ve Gone to Specsavers’ campaign.
St. James’s Place partners with Sky Arts for first TV sponsorship
Financial brand St. James’s Place has partnered with Sky Arts to drive brand awareness across a more diverse range of viewers.
Gum brand Milliways says ‘stop what you’re chewing’ in TV debut
Plastic-free gum brand Milliways’ unconventional campaign idea won £250,000 media value as a finalist in the 2023 Sky Zero Footprint Fund.
TfL refuses controversial campaign that claims social media is ‘killing Muslims’
TfL has refused a controversial out-of-home campaign by social networking site Muzz.com that claims ‘social media is killing Muslims.’
Crossing the class divide: are the creative industries a closed shop for the working-class?
Have the creative industries become a closed-shop to the working-class? MB speaks to a range of industry experts about how to tackle the issue.
Global ‘outraged and surprised’ at BBC’s plans to introduce advertising
Global has strongly criticised the BBC’s plans to introduce advertising across its UK radio programmes and audio output for the very first time.
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