The rate at which UK marketing budgets are growing has slowed down in 2024’s first quarter according to the latest IPA Bellwether.
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Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
M&S Food celebrates quality with biggest-ever marketing campaign
M&S Food is sending Michelin-starred chef Tom Kerridge to farms around the UK as it launches its biggest-ever marketing campaign.
Are CMOs for the scrap heap? Why 21st century marketing has moved on
Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
Data: M&S named UK’s ‘most prominent’ online grocery brand
M&S has been named the UK’s most prominent online grocery brand, beating Tesco, Asda and Sainsbury’s to the top spot.
E-commerce is king: Over half of CPG marketers see online shopping as top priority
Gen Z marketing agency helps brands partner with micro influencers
Gen Z agency Screenshot Media has launched ‘Micro Boost’, a service dedicated to helping brands and micro-influencers develop partnerships.
Sainsbury’s allows advertisers to create ‘branded shops’ online
Sainsbury’s is allowing advertisers to create ‘branded shop-in-shops’ on its consumer-facing website, using the Nectar360 ecommerce media platform.
Alan Sugar buys back Amstrad name for grandson’s marketing agency
Lord Alan Sugar has bought back the rights to the Amstrad brand name to be used for a new digital marketing agency fronted by his grandson.
Ocado cut marketing spend in 2023 but experienced narrowed losses
Ocado’s full year results have seen the retailer narrow its losses after it cut its marketing budget by a quarter last year.