Nielsen will expand its YouTube connected TV (CTV) ad measurements across 11 countries, integrating YouTube CTV with Nielsen One ads.
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Holland and Barrett follows gut instinct with £4m return to TV
Health and wellness retailer Holland and Barrett has returned to linear TV for the first in two years, with a new year’s focused campaign.
UKTV launches masterbrand U to bring services together
UKTV has announced the launch of a new masterbrand which brings together its channels and free streaming services under one umbrella.
ITV to reduce new shows amid fears of advertising slump
ITV is cutting back on new shows amid an anticipated advertising downturn this festive season, with city analysts predicting falling advertising revenues this year.
UKTV pumps £1m ad spend into mammoth sustainability campaign
UKTV is committing £1 million-worth of airtime to a new Everyday Sustainability campaign running across the breadth of its linear network.
Peperami to launch biggest campaign in a decade with mammoth TV spend
Peperami is set to launch its biggest marketing campaign in nine years, with an extensive TV pushed back by a significant seven-figure investment.
Is TV really dead? How the implosion of traditional television will affect advertisers
What will the implosion and fragmentation of the traditional TV media landscape mean for advertisers, and how can they adapt?
Opinion: Can streaming TV ad campaigns really deliver sales?
Amazon Ads UK MD Phil Christer asks how advertisers should approach streaming services to ensure campaigns deliver impactful results?
ITV pre-tax profits down 60% amid ‘worst advertising recession since 2008’
The ongoing fallout from the Philip Schofield scandal has led ITV to experience a staggering advertising revenue plunge over the first half of 2023.
ITV to invest £3m of ad revenue into up-and-coming architectural firm
ITV has today (1 March) added architectural tech company Resi to its Media for Equity portfolio in what is the broadcaster’s first investment of…