Search Results for “direct line”
Interview: How the ASA is harnessing AI to fight the Wild West of online advertising
Marketing Beat speaks to the ASA’s Adam Davison about how the regulator’s harnessing of AI technology is helping it massively upscale operations.
Data: M&S named UK’s ‘most prominent’ online grocery brand
M&S has been named the UK’s most prominent online grocery brand, beating Tesco, Asda and Sainsbury’s to the top spot.
Sheba sees famous felines battle it out in ultimate ‘gravy race’
Sheba has enlisted some of the internet’s most famous cats for its latest ad, pitting them against each other in a series of head-to-head challenges.
Saatchi & Saatchi names new executive strategy director
Saatchi & Saatchi has appointed Sam Wise as its new executive strategy director, elevating him from his previous role as head of planning.
Sainsbury’s allows advertisers to create ‘branded shops’ online
Sainsbury’s is allowing advertisers to create ‘branded shop-in-shops’ on its consumer-facing website, using the Nectar360 ecommerce media platform.
EasyJet becomes Eurovision Song Contest’s official airline partner
British Heart Foundation ‘flatlines’ thousands of Twitch streams for urgent CPR campaign
The British Heart Foundation (BHF) has ‘flatlined’ live Twitch streams as part of a new campaign to increase awareness of cardiac arrests.
Cadbury Creme Egg brings back iconic ‘How Do You Eat Yours’ tagline
Cadbury is bringing back its ‘How Do You Eat Yours’ tagline in its latest spot. It marks the first time the tag has been used in 20 years.