Violife has launched a new DOOH and influencer campaign to help raise awareness about flexitarian creamy and dairy products.
Search Results for “Influencer”
Ogilvy’s Rahul Titus: People ‘actually trust’ AI influencers
Ogilvy’s global head of influence Rahul Titus has spoken out about the agency’s groundbreaking AI Watermark policy, pointing out that people are ‘actually trusting’ AI influencers.
ASA uses Instagram influencers to share UK ad rules
The ASA has partnered with Instagram to publish a series of new videos all aimed at sharing key aspects of the rules advertisers must follow.
Ogilvy: B2B influencer marketing still shows ‘untapped potential’
B2B influence is one of the fastest-growing marketing priorities, yet many CMOs are missing out on utilising the activity to its full potential.
Unilever urges influencers to promote sustainability despite greenwashing fears
Content creators are holding back on promoting sustainability amid greenwashing fears and a range of other barriers, a new Unilever study reveals.
One in three millennials finds influencers more trustworthy than regular advertising
Almost half of millennials will remain loyal to brands that they like, a new report by market research firm GWI has revealed.
UK government protects children in crackdown on illegal online ads and influencer scams
The UK government’s ‘toughened’ up online advertising rules sees it protecting children as it cracks down on illegal ads and influencer scams.
Data: UK consumers are embracing de-influencers in financially challenging times
Flash and unattainable influencer content is losing its grips with consumers while de-influencer marketing continues to make an impact.
KSI ad for JD Sports becomes latest influencer ad to be banned
Youtuber, rapper and boxer KSI has had an Instagram advertisement for JD Sports banned by the Advertising Standards Authority (ASA).
ASA data: UK filed 5,318 influencer complaints in 2022
The Advertising Standards Authority (ASA) has revealed that a total of 18,430 online complaints were filed in 2022, many surrounding influencer marketing.