Influencer platform LTK’s Robin Ward explains how long-term strategies can help luxury fashion brands connect with their target audience.
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Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Reactions: Elon Musk’s acquisition of Twitter
Marketing Beat delves into various marketer’s opinions of Elon Musk’s acquisition of Twitter and the impact it will have on the advertising industry.
In Profile: branding and logo designer Karl McCarthy
Marketing Beat interviews established logo designer Karl McCarthy, looking to uncover the relevance of logos within the advertising industry.
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.