Over two-thirds of the UK’s largest advertisers intend to slash spending on traditional TV platforms next year as the recession takes hold of the UK.
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Meanwhile… founder on: Iceland, Noddy Holder and the best Christmas 2022 ads
Marketing Beat sits down Meanwhile’s co-founder and chief commercial officer Tim Jones to discuss Iceland’s upcoming advert, the cost-of-living crisis and whether the use of celebrities is the way forward.
A Christmas in crisis: Have supermarket ad campaigns struck the right tone?
While some are going full-on fairytale and celebrating everything that is wonderful about the festive season, others are taking the opportunity to focus on the ‘real meaning of Christmas’.
British public are loving Christmas ads this year despite cost of living crisis, says System1
The British public are ‘delighted’ with this year’s Christmas ads despite rising prices and energy bills, according to research firm System1.
Brothers Cider launches £300,000 Halloween campaign
Brothers Cider has launched a new campaign ahead of Halloween to drive awareness of the brand’s association with the celebration.
Opinion: Retaining trust and loyalty in a cost-of-living crisis
The DMA’s Scott Logie takes a look at how the cost-of-living crisis is affecting customer spending and loyalty and how this will impact brands.
Charity partnerships: The fine line that brands must tread between altruism and hypocrisy
Marketing Beat speaks to industry experts on how brands must tread the fine line between altruism and hypocrisy.
Perfect Storm secures Young’s Seafood account following competitive pitch process
Leeds-based marketing agency Perfect Storm has been appointed as the lead digital agency for the UK’s biggest specialist seafood firm, Young’s.
Channel 4 releases final shortlist for £1 million Diversity in Advertising Award
Channel 4 has released a shortlist of seven finalists for its £1 million Diversity in Advertising Award, which aims to tackle the lack of authentic…
Mrs Hinch launches limited edition range with P&G
Instagram cleaning sensation and author Sophie Hinch has partnered with Procter & Gamble to launch its largest limited edition collection to date across its home and fabric brands.