Panadol has unveiled a new ‘purpose-driven, inclusive platform’ spearheaded by a 30-second TV ad created by London-based WPP.
TK Maxx unveils surreal spot to promote website
TK Maxx has ventured into surreal territory with its latest TV ad, created by Wieden+Kennedy’s London branch, to promote it website.
Hope United: EE challenges online misogyny ahead 2022 Women’s Euros
EE has unveiled the latest instalment in its Hope United campaign aimed at tackling online misogyny ahead of the 2022 Women’s Euros.
SHOCK TACTICS: Three of the best ads fighting for your attention
SHOCK TACTICS: Marketing Beat takes a closer look at three of the best ads fighting for your attention in recent weeks.
Divide and Conquer: Does Walkers’ Crisp In Crisp Out demonstrate how brands can benefit from debate?
With the release of the latest instalment in Walkers’ ‘Crisp In/Crisp Out’ ad series, Marketing Beat takes a closer look at other similar campaigns.
O2 unveils summer holiday-themed promotional campaign
O2 has launched a new campaign to position itself as the go-to network to avoid exorbitant roaming charges whilst holidaying abroad this summer.
Vodafone takes over Piccadilly Lights with 3D Emma Raducanu activation
Telecom giant Vodafone has unveiled a 3D Piccadilly Lights activation in a partnership with Wimbledon, featuring a digital Emma Raducanu avatar.
McCain pulls drag queen ad after ASA receives over 70 complaints
McCain has pulled its latest ad, featuring drag queen Baga Chipz from the air after it was revealed that the ASA had received over 70 complaints.
Vodafone taps Emma Raducanu for Wimbledon-themed AR Snapchat experience
Vodafone has partnered with Wimbledon to create a tennis-themed AR experience on Snapchat, with brand ambassador Emma Raducanu.
Coke backs Fuze Tea as brand sets its sights on Lipton’s market share
Marketing Beat sits down with Coke’s senior director of brand strategy for tea, George Wheen to discuss Fuze Tea’s long-term ambitions.