BT has made EE its flagship brand for consumer customers in a bid to look at “future innovation, convergence, and services beyond connectivity”.
Heineken and ITV collaborate to bring alcohol-free beer to Coronation Street and Emmerdale
ITV has announced that Heineken 0.0 Draught will now be showcased in Coronation Street’s Rovers Return and Emmerdale’s Woolpack.
Next-day delivery service Bother airs “first-ever” TV campaign
The next-day delivery household essentials service, Bother, has announced that it will air its “first-ever” TV campaign later this month.
Virgin Atlantic unveils first ad campaign since the beginning of Covid-19
Virgin Atlantic has launched its first advertising campaign in more than two years since the Covid-19 pandemic hit.
Oatibix returns with £2m marketing investment from Weetabix
The Weetabix brand, Oatibix, has returned with its first TV advertisement in over ten years.
Flora unveils first TV spot since 2019 with “Be a Natural”
Flora has returned to TV screens for the first time since 2019 with a new 30-second spot produced by London based ad consultants Inside Job.
Martini launches new marketing campaign produced by AMV BBDO
Martini has kicked-off a new integrated brand campaign ‘Time Best Shared’ with the release of a 30-second spot directed by Floria Sigismondi.
Sky invests £10m in digital equality programme
Sky has launched a new programme in a bid to tackle digital inequality and provide support with technology, connectivity and training.
Studio.co.uk wins In for a Penny sponsorship rights for second year running
ITV has announced that online value retailer Studio.co.uk will be the lead sponsor of its Saturday night gameshow In for a Penny for a second year running.
ITV’s ‘Concert For Ukraine’ raises £13m
ITV’s Concert For Ukraine has raised £13.4 million, from sponsorship, ad revenue, ticket sales and donations for the DEC Ukraine Appeal.