Lucozade has brought on board Jude Bellingham in its newest sponsorship deal, with Bellingham to feature in a high energy social post.
Stop The Traffik charity bursts into the spotlight with revamped brand identity
Stop The Traffik has unveiled a new brand identity to help bring the vital importance of its work into the wider public spotlight.
Habitat celebrates 60th anniversary with custom build OOH campaign
Household retailer Habitat is celebrating its 60th anniversary with a series of giant 3D billboards to mark the launch of a revamped brand platform.
Channel 4 courts Gen Z with new streaming experience
Channel 4.com is introducing an app-like streaming experience for mobiles, tablets, laptops and other connected devices to capture Gen Z.
Merlin Entertainments appoints first-ever CMO
Merlin Entertainments has appointed Craig Inglis as it first-ever chief marketing officer, completing the line-up of its executive leadership team.
PrettyLittleThing has knuckles rapped for series of Black Friday tweets
PrettyLittleThing has had its knuckles rapped by the ASA for running a series of promotional tweets over the Black Friday period last year.
Kantar MD on how brands can find the blueprint for growth
Kantar’s MD Dom Boyd gives us the lowdown on its new Blueprint for Brand Growth framework and what brands need to do to stand out.
Lexus partners with Sky Sports to champion professional tennis
Lexus has partnered with Sky Sports and the ATP and LTA tours which aims to honour both the sports and its legions of dedicated fans.
Biscoff puts product centre stage in enticing new campaign
Lotus spotlights its golden brown colour and unique crunchy texture in its latest ad highlighting how Biscoff products can be craving-inducers, via a technique it has called “Point of Biscoff”.…
Read MoreEdelman renews PR relationship with Shell despite mounting pressure
Edelman has extended its long-running relationship with fossil fuel giant Shell after winning a bidding war to secure its global PR account.