Good Agency’s Bryn Attewell discusses the making of Motor Neurone Disease Association’s hard hitting campaign coinciding with Coronation Street.
PR nightmares: 7 scandals from the Post Office to Open AI
Marketing Beat takes a look at the Post Office and other recent PR scandals that threaten to seriously damage big brands.
Cost-of-living, AI and greenwashing: UK marketers share their biggest concerns
Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.
Adland plays Cupid: 6 Valentine’s Day campaigns that hit the spot
From clever activations to motorbikers, adland has readied its Cupid’s arrows for shooting this Valentine’s Day. Marketing Beat selects its top 6 campaigns.
Watch: The 6 most talked-about ads from Super Bowl 2024
Marketing Beat brings you the 6 most talked-about ads from this year’s Super Bowl, featuring an array of global superstars.
Dove’s Super Bowl advert should not be necessary in 2024
Dove’s recent Super Bowl hits a nerve by touchingly tackling self esteem among young girls, but Marketing Beat asks whether it should still be a groundbreaking move at all?
Doomsday Preppers: Are marketers truly ready for the death of third-party cookies?
With Google finally set to phase out third-party cookies for good by the end 2024, will marketers truly be able to cope with this seismic shift?
Has adland finally dropped the ‘new year, new me’ cr*p this January?
As consumers it is easy to see January as a time to start a clean slate, but how are the best marketers breaking the mould and thinking beyond?
Why CMOs believe investing in a strong brand matters now more than ever
Frontify director of content and comms, Digge Zetterberg, explains why CMOs believe investing in a strong brand matters more now than ever before.
The Creative’s Choice: which ads made their mark in 2023 – and why?
The UK’s top creatives take the chance to wax lyrical about their favourite creative works of 2023, ranging from the sublime to the ridiculous.