After Aldi’s Christmas dinner ad was banned by the ASA, experts look at the reasons behind the decision and what it means for the grocery sector.
PR disaster: How can HelloFresh rebuild its brand reputation?
Stuck in a PR nightmare of biblical proportions, where can the once-thriving, market-leading recipe box firm HelloFresh go from here?
Too political for TV: Why Amnesty’s gritty Olivia Colman trailer makes a mark
Marketing Beat explores Amnesty’s gritty new campaign, including why it has been deemed too “political” for TV, and how it uses the drama genre to get audience’s attention.
Opinion: Taking sustainability beyond the screen and into the ad mix
VIOOH’s Helen Miall shares her take from a panel at Germany’s d3con, focused on integrating sustainability practices into the advertising mix.
Purpose over profit: 7 campaigns where Adland is making a difference in 2024
Marketing Beat looks at seven examples of great campaigns that appeal to our better nature, as Adland puts purpose above profit.
FKA Twigs: Has the ASA exposed its own blatant double-standards?
Marketing Beat explores the latest developments in the long-running saga opposing FKA Twigs’ banned Calvin Klein ad and the ASA.
IWD 2024: Why marketing needs a woman’s voice at the table
Women across adland share how their voices drive the marketing industry forward and why its “not just about prioritising female voices”.
A world of pure abomination: Why Willy’s Chocolate Experience went so wrong
Marketing Beat breaks down just what went wrong at Glasgow’s ill-fated Willy’s Chocolate Experience that has since found global viral fame.
Adland pay: Why Pablo and St Luke’s are making a statement
Pablo and St Luke’s have upped their starting salaries to £30,000 a year. Is it time other agencies made similar statements about talent and pay?
20 years of Facebook: How the social media giant has changed advertising
As Facebook celebrates its 20th anniversary, we examine the radical impact that the social network has had on the advertising and marketing industries.