Suicide awareness charity Men’s Minds Matter has launched a fresh campaign which uses match day anxiety as a wider framework through which to explore men’s mental health more widely. Created…
Read MoreBiscoff puts product centre stage in enticing new campaign
Lotus spotlights its golden brown colour and unique crunchy texture in its latest ad highlighting how Biscoff products can be craving-inducers, via a technique it has called “Point of Biscoff”.…
Read MoreGambleAware calls for stronger health warnings on gambling ads
GambleAware is calling for health warnings on gambling adverts after recent findings from a survey of over 7,000 people found that current safer gambling messaging was inadequate at highlighting harms…
Read MoreBroadcasters urge government to block BBC podcast ad plans
A group of 20 media businesses have written to the government, expressing concern about the BBC’s plans to introduce ads on audio content.
Watch: Freemans shows off new brands in ‘Destination Summer’ spot
Freemans is showcasing newly-added labels Sosandar, White Stuff, Little Mistress, Gola and Colorwow, in its ‘Destination Summer’ campaign.
Watch: J2O pokes fun at poshos to show off new mocktail range
Soft drink brand J2O mockingly lashes out at the ‘posh’ in a rah-lly tongue-in-cheek spot aimed at showing off its summery new cocktail range, designed to “break boundaries” within the…
Read MoreAudio boom: How music could win or lose this year’s general election
New research reveals that choosing the right music could play a key role in improving the electoral chances in this year’s general election.
British newspaper groups warn Apple of fears over ‘ad eraser’
British newspaper groups have warned Apple that any move to impose an “eraser” tool to block advertisers would put the journalism profession at financial risk.
McDonald’s axes iconic smile from Happy Meal boxes
McDonald’s has removed the happy smile from its happy meal boxes for the first time, effort to encourage family conversations about mental health fronted by Manchester United legend Rio Ferdinand.
Clean Creatives: ‘turning down the oil and gas giants is not difficult’
Marketing Beat attended a Clean Creatives panel discussion following a screening of their F list awards highlighting the most polluting agencies.