Channel 4 is debuting its latest creative sales innovation with a bespoke cat-focused ad break for its seasonal broadcast of Mog’s Christmas.
‘Dodge the Debt Trap’ wins gold for DMA’s Breakthrough Award
A financial awareness campaign called ‘Dodge the Debt Trap’ has secured a gold DMA Breakthrough Award for two Edinburgh Napier University students.
Trivago ‘cuts through the noise’ with new global brand identity
Trivago is ‘cutting through the noise’ with a new global brand identity designed to create a “more defined and memorable experience” for its users.
Primark and JD Sports Christmas ads are top for black representation
Christmas ads from Primark and JD Sports have seen the retailers triumph against Waitrose, Coca-Cola and Bailey’s in terms of authentic representation of black culture.
Primark’s long-standing creative agency relaunches as EDNA
Primark’s long-standing independent rostered creative agency, Us Studio, has completed its rebrand to EDNA.
Zara ‘regrets’ controversial campaign after Gaza boycott calls
Zara is facing a boycott following an advertising campaign which has been accused of resembling images from the Israel-Gaza war.
Channel 4 boosts brand recall by 81% in fight against ad slump
Channel 4 is fighting back against the slump in ad revenues with a number of streaming innovations designed to enhances advertisers’ impact.
Royal Mail’s ‘Lighter Delivery’ campaign wins DMA Awards Grand Prix
Royal Mail and The Creative Consultancy have taken home the Grand Prix at the DMA Awards 2023, for their ‘Lighter Delivery’ campaign.
OOH in 2024: 6 key trends defining the future of out of home advertising
VIOOH’s Gavin Wilson outlines the six key trends he expects to see in outdoor advertising and prDOOH throughout 2024.
Why retail is getting marketing effectiveness right
Ian Gibbs, director of insight at the DMA explains why – despite the bleak commercial backdrop – retail is getting marketing effectiveness right.