IAB Europe has published the first-of-its-kind GHG solutions report in a bid to support an industry-wide transition to more sustainable operations.
Carling owner Molson Coors appoints new lead strategic and creative agency
Ogilvy UK has been named as the new lead strategic and creative agency for Molson Coors, following a competitive pitch process.
England football team to wear blank shirts for dementia awareness
The nameless England shirts are part of an ongoing dementia awareness partnership between Alzheimer’s Society and the Football Association.
Almost 60% of Brits think there is ‘too much’ advertising on social media
Research reveals that brand strategy on social media needs constant adjusting to keep up with how the platform have changed.
Relatable ad shows Cadbury ice cream is ‘guaranteed not to last’
VCCP London’s campaign for Cadbury ice cream, taps into a relatable family dynamic as it shows the frozen treats are ‘Guaranteed not to last’.
Alzheimer’s Society’s ‘The Long Goodbye’ shares devasting effects of dementia
Alzheimer’s Society has co-created a new national campaign titled The Long Goodbye with people directly affected by dementia, in a bid to raise awareness of the disease.
VCCP creates mini ads for Cadbury’s biggest-selling tiny egg
VCCP London has created a new campaign for the brand’s Mini Eggs, playing on the fact that they are the UK’s biggest-selling chocolate egg at Easter time but are only…
Read MoreHFSS: Health experts call for stricter junk food ad rules
A panel of health experts have called for stricter regulations on junk food and HFSS advertising to prevent businesses from finding loopholes in the current system.
Coral launches new action-led brand campaign for horse racing and gaming
British bookmaker Coral has unveiled its new brand campaign, We’re Here For It, which includes a series of new TV ads devised to target all the different types of racing,…
Read MoreMalibu launches new Summer Shades social campaign to combat winter blues
Malibu has collaborated with Wieden+Kennedy London’s creative studio Bodega to create Malibu Summer Shades, a new social media campaign devised to “spread virtual sunshine”. As winter comes so do varying…
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