Creative agency St Luke’s has appointed award-winning strategist Flora Proudlock as its new strategy director and tasked her with leading a number of its key accounts, including online supermarket Ocado.
Proudlock joins the agency from full-service, independent shop The&Partnership London, where she worked for seven years.
During this time, she was both head of strategy at the agency’s digital content arm ATN and strategy director across Pets at Home, Wella Professionals, Argos, NatWest and British Gas.
She also launched two new fintech brands for NatWest, created a multi-award-winning interactive Christmas ad for Argos and was part of the Cannes Lions-winning “80 Days of Argos” campaign team, as well as launching new brand platforms for Wella Professionals, Pets at Home, Hive, iD Mobile and Coutts, and winning a pitch for Google Pixel.
Prior to The&Partnership, Proudlock was ad agency Karmarama’s strategy director, where she led strategy for clients including The British Army, Onken, Costa Coffee and Air New Zealand.
She has also held positions at creative agency Frukt, digital agency Jam (now DF London), France-based ad agency Cake (now Havas Play), and BBH.
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In her new role at St Luke’s, Proudlock will report to chief strategy officer Dan Hulse.
Hulse said: “We have been adding talent at every level of the strategy team, and Flo is no exception”.
“She’s got an incredible record of helping brands raise their game, strategically, creatively and particularly in digital content.”
Proudlock added: “St Luke’s people, passion and creative ambition blew me away”.
“I’m delighted to join the team, and excited to use my skills in brand building, creative platform development and digital content to bolster our creative output.”
