Sir David Attenborough is set to narrate a virtual reality experience ‘Conquest of the Skies VR’ in partnership with Meta and Alchemy Immersive.
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‘The power of visibility’: how The WayBack captured the past on TfL’s digital screens
The Wayback’s Dan Cole and Global’s Anto Chioccarelli speak about visibility, the competition and the importance of out-of-the-box creative thinking.
Ozzy Osbourne Sony PlayStation tweet banned by ASA
A tweet from rock icon Ozzy Osbourne has been banned by the Advertising Standards Authority for failing to mention that it was an advert for Sony PlayStation.
Data: UK’s media market to reach £100 billion by 2027
The UK is expected to maintain its position as Europe’s leading entertainment and media (E&M) market, reaching £100 billion by 2027.
WARC Creative delves into strategies of world’s most awarded campaigns
WARC Creative has released a report titled ‘Lessons from the Effective 100’ in a bid to outline the strategies behind the world’s most awarded ads.
“Some companies treat AI like a war that must be won” Stack Overflow CMO on marketing in 2023
MB speaks to Stack Overflow CMO Khalid El Khatib on how marketers can weather the coming AI storm and harness emerging tech.
Kylie Cosmetics turns Covent Garden pink with interactive glam park
Kylie Jenner’s cosmetic brand will be launching a fully immersive and unique beauty experience at London’ Covent Garden piazza this summer.
Knorr and MullenLowe call out bum deal given to veg by gaming industry
Knorr has partnered with creative agency MullenLowe to call on the gaming industry for greater vegetable representation within its content.
Tesco stores taken over by ‘giant pig’ in swipe at meat industry
A giant pig has appeared on top of Tesco stores, Barclays HQ and DEFRA to expose the companies and the government’s links to the meat industry.
To regulate or not to regulate: the great political ad debate
Political Advertising founder Benedict Pringle and Alba Party general secretary Chris McEleny share their take on what political ads should look like, and who – if anyone – should be regulating them.