Tesco has told suppliers that retail media will be “bigger than TV” by 2025.
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Tesco Mobile celebrates oversharing parents in latest ad
Tesco Mobile has unveiled a new ad in its ‘It Pays to be Connected’ campaign, with ‘New Parent Posse’ celebrating the exuberance of parenthood.
Tesco marketing boss quits retail’s biggest role
Tesco’s most senior marketer Emma Botton has stepped down from her role at the UK’s biggest supermarket, less than one year after taking over from Alessandra Bellini.
Tesco Media poaches tech execs from Amazon and Pinterest
Tesco Media and Insight Platform has appointed Steve Edwards as head of agency and Russell Franklin as head of client business development.
Tesco launches ‘hyper-personalised’ Clubcard Challenges campaign
Tesco is offering a new AI-powered ‘hyper personalised’ Clubcard promotion for millions of its customers, offering them the chance to win up to £50.
Watch: Tesco Mobile spot shows the allure (and drawback) of constant connection
Tesco unveils new-look ‘Clubcard Prices’ design after bitter High Court defeat
Tesco has unveiled a modified look for its Clubcard Prices loyalty scheme after the High Court ruled that its logo infringed upon Lidl’s trademark.
Tesco praises aggressive price marketing in driving market share growth
Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
Tesco loses appeal in Lidl trademark row over Clubcard logo
Tesco now has nine weeks to remove the ‘Clubcard Prices’ logo from all stores and online channels, at an estimated cost of £8 million.
Tesco partners with Vauxhall for EV advertising push across retail media
Tesco has partnered with Vauxhall to advertise its electric vehicles through the supermarket’s digital screens, social media and digital channels.