Global café chain Starbucks is set to drop its global CMO role after promoting the incumbent Brady Brewer as CEO of its international business.
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Starbucks selects We Are Social as its EMEA agency
Starbucks has chosen We Are Social to be its new EMEA strategic and creative agency.
Starbucks permanently removes itself from Russia following Ukraine invasion
Starbucks has become the latest western brand to completely remove its business from Russia following the Ukraine invasion.
The audio advantage – why brands need to dial up and plug in
As digital audio continues to grow, AMA’s Richard Williams explains why there’s never been a better time for brands to add it to their media plan.
M&C Saatchi poaches We Are Social creative director
MC Saatchi has hired We Are Social creative director Seth Jones who joins the creative agency effective immediately.
Are CMOs for the scrap heap? Why 21st century marketing has moved on
Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
Samsung appoints first CCO as it looks to improve brand perception
Samsung has appointed its first Chief Customer Officer as it looks to improve on its customer-first experience to help develop its brand perception.
Twitter rebrand: Has Musk scared off advertisers for good?
MB analyses Elon Musk’s shock decision to rebrand Twitter to X and looks at the move’s wider context within the advertising industry.
Heathrow is shopper’s ‘paradise’ in latest St Luke’s campaign
Heathrow is encouraging travellers to begin their holiday at the airport even before they step on the plane, in a new summer retail campaign by creative agency, St Luke’s.
Corporate watchdog calls out Lacoste for continued operations in Russia
The Moral Rating Agency (MRA) has accused French fashion house Lacoste of ‘moral washing’ its continued commercial activity in Russia.