Heathrow Airport is encouraging travellers to begin their holiday at the airport even before they step on the plane, in a new summer retail campaign from creative agency, St Luke’s.
Showcased across digital-out-of-home (DOOH), social, digital display, taxi sides and radio, the campaign aims to highlight the retail and restaurant offerings available at the UK’s biggest airport.
The playful creative – featuring a coconut having the time of its life at the transport hub – will run until the end of August, across London and South East England. It features many of the retail offers available , giving passengers a clear message that shopper’s ‘paradise’ begins at Heathrow.
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“The campaign is a light-hearted way to deliver the message that Heathrow has something for everyone – from fashion to food, a treat for yourself or a gift for a loved one – even those last-minute holiday essentials,” said Heathrow head of marketing and customers engagements, Meenal Varsani.
St Luke’s joint chief creative officer, Richard Denney, added: “Summer is the most popular time to travel through Heathrow, so we couldn’t be more excited to launch this beautifully simple summer campaign, highlighting all the benefits it’s retail has to offer to all its passengers before they fly.”
The campaign coincides with many brands opening new retail ventures at the airport, including a new British Airways bar and an additional Starbucks café.
It is the latest in a range of creatives developed by St Luke’s for the London airport, including a recent out-of-home (OOH) series for Heathrow Express, showing travellers how it can perfectly bookend their journeys.
