Sheba has enlisted some of the internet’s most famous cats for its latest ad, pitting them against each other in a series of head-to-head challenges.
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Love hurts: Sheba unveils ode to allergic cat owners in latest TV campaign
Sheba has launched a new integrated campaign to show the lengths that cat parents will go to for their kitten, led by three humorous new spots.
Neverland pinches AMV BBDO’s head of strategy
Independent agency Neverland has poached AMV BBDO’s head of strategy Lola Neves as its first chief strategy officer, effective from late August.
Cat-vertising: 5 purr-fect cat ads that will leave you feline fine
Cool, fussy and allergy-inducing cats … MB rounds up five of the best meow-keting and purr-motion campaigns from pet brands and charities alike.
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
AMV BBDO unveils new content arm Red Studios
AMV BBDO has partnered with Redwood BBDO to unveil a new content and production division named Red Studios.