Tech giant Samsung has taken over London’s Outernet to showcase it latest Galaxy AI innovations, building on last month’s ‘AI is here’ campaign.
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Samsung partners with TfL to re-imagine Tube map for first time in 90 years
Samsung has partnered with Transport for London (TfL) to re-imagine Harry Beck’s iconic 1933 tube map design for the first time in 90 years.
Samsung appoints first CCO as it looks to improve brand perception
Samsung has appointed its first Chief Customer Officer as it looks to improve on its customer-first experience to help develop its brand perception.
Samsung livestreams gaming event at Piccadilly Circus in world-first
Samsung has showcased its inaugural Gaming Hub Challenge with a livestream broadcast on London’s 3D Piccadilly Circus screen.
Samsung enlists Raheem Sterling and Fearne Cotton for festive Galaxy S23 ad
Samsung has enlisted Raheem Sterling and Fearne Cotton to promote the launch of the Samsung Galaxy S23 ‘fan edition’ device.
Samsung and Skateboard GB open Shoreditch skatepark
Samsung has partnered with Skateboard GB to launch a skatepark in the heart of Shoreditch as part of a fortnight-long cultural event.
X places Amazon and Samsung ads directly on white supremacist accounts
X has yet again landed itself in hot water with advertisers after ads place by major brands have to been placed on a white supremacist page.
Samsung partners with Skateboard GB to capture emerging talent
Samsung has partnered with Skateboard GB to empower the next generation of skateboarding talent, capturing it on its new Galaxy Z Flip5.
Q&A: Samsung UK&I marketing director on appealing to all audiences with ‘Light Shift’ campaign
Marketing Beat sits down for a Q&A with Samsung UK&I marketing and omnichannel director Annika Bizon to explore the ‘Light Shift’ campaign.
Digital Cinema Media and Samsung unveil blockbuster new campaign
Digital Cinema Media (DCM) has this week unveiled a seven-month partnership with Samsung to launch a series of idents set to accompany this…