Tech giant Samsung has taken over London’s Outernet to showcase it latest Galaxy AI innovations, building on last month’s ‘AI is here’ campaign.
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Samsung has appointed its first Chief Customer Officer as it looks to improve on its customer-first experience to help develop its brand perception.
X has yet again landed itself in hot water with advertisers after ads place by major brands have to been placed on a white supremacist page.
Marketing Beat sits down for a Q&A with Samsung UK&I marketing and omnichannel director Annika Bizon to explore the ‘Light Shift’ campaign.