Samsung has partnered with Skateboard GB to launch a skatepark in the heart of Shoreditch as part of a fortnight-long cultural event celebrating the new Galaxy Z Flip5.
“Drop in with Samsung Flip Park” was developed in collaboration with London agency Iris and will tap in to trends associated to skateboarding culture, such as fashion and music.
Running from 30 November to 16 December on Shoreditch High Street, the event will be supported by out-of-home and social activity, with media planning and buying handled by Starcom.
“It’s been great to kick-start our relationship with Skateboard GB, and we’re excited to see how this partnership continues to grow. We learnt that our foldable devices are integral to the skateboarding community, so what better way to demonstrate this with a Samsung Galaxy ZFlip5 inspired skate park, putting the device at the heart,” Samsung UK marketing and omnichannel director, Annika Bizon said.
“Our ambition is for customers to get hands on with our devices whilst being immersed in the incredible community of skateboarding, and our partners at Iris are helping us bring this vision to life.”
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Aiming to drive awareness and consideration of the brand’s new Galaxy Z Flip5 foldable device, the event will include a ‘Z-line’ skate route inspired by the foldable series as well as a space with multiple experiential touchpoints for people to interact with the phone.
A team of influential skateboarders, including Sky Brown, Stefani Nurding and Ashley Mercer will open the event, which will even feature a live performance by Eliza Rose.
Iris head of partnerships and PR, Rachel Byles added: “We’re delighted to unveil the latest iteration of our work with Samsung as part of the recently launched Drop in with Samsung creative platform. To drive consideration amongst Gen Z consumers, this activation offers multiple touchpoints for attendees to experience the Galaxy Z Flip5 in person.
“As well as featuring some of the stars of UK skateboarding, we’re also proud to involve the community through partnerships with local businesses, like Girl Skate UK and Rinse FM.”
