Publicis.Poke has rebranded back to its original moniker of Publicis London, used prior to its merger with Poke and Arc in 2019.
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Publicis.Poke poaches Neverland ECD Noel Bunting
Neverland’s executive creative director Noel Bunting is set to join Publicis.Poke as chief creative officer in January.
Confused.com selects Publicis-owned creative agency
Price comparison site Confused.com has selected global firm Leo Burnett as its new creative agency of record following a competitive pitch process.
Woodford Reserve unveils bespoke cinematic events created by Spark Foundry
Woodford Reserve has curated two immersive culinary and cinematic experiences bringing together food, cocktails and film for an immersive…
Publicis global CMO fired over ‘inappropriate comments’
In an abrupt turn of events, French holding group Publicis has parted company with its long-serving global chief marketing officer, Justin Billingsley.
Mondelez recruits Publicis, WPP and Vayner Media following media review
Mondelez, has divided its £1.3 billion media account between WPP, Publicis and Vayner Media after a comprehensive media review.
Supersized Statement: Renault’s larger-than-life CGI reshapes British petrol station staples
Renault UK has reimagined British petrol station classics with a larger-than-life Publicis Poke CGI campaign promoting the car brand’s new vehicle.
WPP internal whistleblower reports up 64% on 2022
WPP saw its internal whistleblower reports rise by 64% in 2023 up to 612 from 372 in 2022, with most reports concerning “respect in the workplace”.
Adapt or face extinction: Will AI destroy or enhance the common marketer?
AI was a hot topic at the DMA’s 2024 Data Conference. MB asked experts how they think the tech will shape the industry in the years to come.
IAB: Why the rise of content creators signals a new era of influence
The IAB UK Last Thursday Club asks whether the rise of content creators signal a new era of influence – and what it all means for marketers.