Premium bourbon brand Woodford Reserve has curated two immersive culinary and cinematic experiences bringing together food, cocktails and film for an immersive brand event.
Handled by the Brown Forman-owned brand’s media firm Spark Foundry alongside Publicis Media Content, the agencies have enlisted film and cinema specialists Elevenfiftyfive to develop the unique activation.
Aimed at premium whiskey drinkers, the dual London and Manchester will offer attendees film-themed cocktails and a specially-created menu drawn up by chefs from local restaurants.
The London event is set to take place on 17 November at the Curzon Hoxton, whilst the Manchester event will be held at the Ducie Street Warehouse on 18 February.
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“These events are a great way for a wider audience to sample the drinks in a fun setting, while cultivating our core audience of premium whiskey drinkers,” Spark Foundry partnerships director, Lindsey Webb said.
“For seasoned bourbon drinkers, the special cocktails will be a new way to experience familiar flavours or a chance to get to know Woodford Reserve for those who may be trying these drinks for the first time!”
Eleventyfive co-founder, David Kapur added: “We are the film and cinema specialists in this collaborative group of agencies. Our role was to develop a sensory experience for Woodford Reserve. We went for something unique and truly cinematic, at every stage.
“From our artwork to the curation of chefs, films, influencers and venues, we’ve created something delicious, unforgettable and certainly worth talking about!”
