Global advertising spend on connected TV is set to reach $25.9 billion (£20.3 billion) this year, an increase of 13.2% on 2022.
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ITV profits slump following ‘severe decline’ in linear advertising
ITV expands linear addressable ad network to over a million households
ITV has launched linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in 1.3 million YouView homes.
Thinkbox study proves ‘all advertising works’, with TV driving most profit
A Thinkbox study looking at advertising effectiveness has proven that profitability varies greatly by media, with TV found to be the greatest driver of overall profit.
Political ads could flood TV screens as parties exploit Ofcom loophole
Political ads could soon flood TV screens as parties look to exploit a legal loophole around the ban, which doesn’t apply to streaming platforms.
Broadcast TV retains dominance over streaming for UK audiences
Traditional broadcast TV remains more popular than streaming despite a concerted decline in viewership over the past decade.
Barb updates CFlight to extend TV reporting on traded audiences
Barb has announced a major update to its system, in order to give advertisers and media agencies accountability on VOD and linear campaigns.
Foodhub praises success of ‘saucy’ TV ad debut after sales uplift
Foodhub has revealed how a ‘saucy’ ad has helped it generate a 10% positive upswing in orders since it first aired in December last year.
Global poaches new group chief executive from STV
Media and entertainment group Global has appointed Simon Pitts as its newest group chief executive, to replace Stephen Mirron who announced last week that he will step down from the role after 16 years at the helm.
ITV unveils new brand refresh to cement position as ‘streaming leader’
ITV has unveiled a fresh corporate brand, highlighting its position as “being a leader” in UK ad-funded streaming.