Food delivery service Foodhub has revealed how a ‘saucy’ ad has helped it generate a 10% positive upswing in orders since it first aired in December last year.
Filled to the brim with rather unsubtle sexual innuendos, the Stoke-based firm’s ad has reportedly earned millions of impressions across social media and linear TV.
Initially sceptical about the campaign’s creative direction, CEO Ardian Mula has now pledged to continue to push marketing boundaries in order to keep Foodhub’s newly-gained customers engaged.
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“Marketing our business in this manner was a risk, but we wanted something a little different from the norm. This was our first TV advert, and we couldn’t be happier,” Mula said.
“Once the advert was first broadcast, the internal morale boost was clear to see. The team were ecstatic to see Foodhub on TV, and this has allowed us to claim the sought after tag of ‘as seen on TV’.
Developed with Norwich-based JMS-Group, the ad was backed by a modest £35,000 production budget, supported by a further £165,000 investment for a three-month campaign across the Sky portfolio.
