Lidl has today kicked off its 2022 Christmas promotional campaign with the launch of a moving 60-second clip starring ‘Lidl Bear’.
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We Are Social declines to re-pitch as Lidl reviews social media account
Lidl is currently reviewing its UK social media, influencer and community management account with incumbent We Are Social declining to re-pitch.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Lidl unveils additional Christmas media activations including Spotify partnership
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M&C Saatchi poaches We Are Social creative director
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Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?