Tesco now has nine weeks to remove the ‘Clubcard Prices’ logo from all stores and online channels, at an estimated cost of £8 million.
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WATCH: Lidl champions power of small gestures for Christmas 2023 ad
Lidl has debuted its Christmas 2023 ad which tells the story of a racoon who goes above and beyond to make one little boy’s day extra special.
BP poaches Lidl’s marketing director
Oil multinational BP has bolstered is retail leadership team with the appointment of Clare Farrant as its new vice-president of marketing for Europe.
Aisle be back: Arnold Schwarzenegger enlisted as new face of Lidl’s DIY and gardening range
Hollywood heavyweight Arnold Schwarzenegger has been recruited by discount grocer Lidl to become the new face of its DIY and gardening range.
Lidl faces accusations of false advertising over “100% British potatoes” claim
Lidl is facing accusations of false advertising this week after questions were raised about the veracity of its claim of only using 100% British potatoes
Lidl’s animal welfare standards torn apart by Humane League
The Humane League has slammed Lidl’s welfare standards and marketing practices in a devastatingly sarcastic awareness video.
Lidl drives retail media growth with The Trade Desk partnership
Lidl’s retail media unit has entered into a strategic partnership with ad tech firm The Trade Desk to drive retail media growth online.
Tesco ordered to cease use of Clubcard logo in Lidl trademark row
The High Court has ruled that Tesco must stop displaying its Clubcard logo as it infringes Lidl’s trade mark rights in its logo.
We Are Social declines to re-pitch as Lidl reviews social media account
Lidl is currently reviewing its UK social media, influencer and community management account with incumbent We Are Social declining to re-pitch.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.