B2B influence is one of the fastest-growing marketing priorities, yet many CMOs are missing out on utilising the activity to its full potential.
Search Results for “influencer marketing”
WPP acquires data-led influencer marketing agency Goat
WPP has acquired Goat, a data-driven influencer marketing agency that produces campaigns ‘grounded in performance and measurement’.
Influencer Marketing Trade Body appointed as member of CAP
The Influencer Marketing Trade Body (IMTB) has been appointed as a member of the Committee of Advertising Practice (CAP).
Opinion: Why the hot new ‘deinfluencing’ trend isn’t the end of influencer marketing
As director of marketing for peformance marketing agency Realtime, Jen Kattar explains why ‘deinfluencing’ isn’t the end of influencer marketing…
Influencer marketing will own a bigger share of marketing budgets, says Open Influence
Almost two-in-three (64%) brand marketing leaders expect their influencer marketing budget to increase in 2023.
Love Island named most inspirational TV show for fashion as influencer marketing continues to grow
Love Island has been named the most influential TV show for personal style, according to a survey commissioned by ASOS.
Marcus Rashford earns £38k per sponsored Instagram post as influencer marketing continues to grow
England and Manchester United forward, Marcus Rashford earns up to £37,950 per sponsored Instagram post.
Gen Z marketing agency helps brands partner with micro influencers
Gen Z agency Screenshot Media has launched ‘Micro Boost’, a service dedicated to helping brands and micro-influencers develop partnerships.
Scotch Whisky Association designs new marketing rule for influencers
The Scotch Whisky Association has published a new edition of its code of practice with a brand new rule designed specifically for influencers.
Even Labour’s on it – how having an influencer strategy became a brand essential
In the digital era, content creators and influencers have real power – The News Movement editorial director Becca Hudson explains why that’s something everyone is keen to tap into.