Channel 4.com is introducing an app-like streaming experience for mobiles, tablets, laptops and other connected devices to capture Gen Z.
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Watch: Yazoo invests £6m in Gen Z push for new Thick n’Creamy line
Gen Z marketing agency helps brands partner with micro influencers
Gen Z agency Screenshot Media has launched ‘Micro Boost’, a service dedicated to helping brands and micro-influencers develop partnerships.
LinkedIn coffee truck fuels Gen Z professionals with on-the-go career advice
LinkedIn’S brand campaign features a novel live activation and a digital and influencer campaign, created with creative agency VCCP.
Pepsi targets Gen Z with ambitious 90-style visual overhaul
Pepsi’s highly-anticipated re-brand is set to hit UK shelves in earnest from next month, with a new visual identity reminiscent of its iconic 90s logo.
LinkedIn shows how it can help confused Gen Z workers in latest spot
LinkedIn is launching a new UK campaign aimed at Gen Z, in order to help young professionals grow their careers.
New ‘Agency for Nature’ initiative draws on sex and gaming to get Gen Z outside
The ‘Agency for Nature’ Initiative coincides with Valentines Day, to help encourage a new generation to rekindle their love for nature.
McDonald’s targets Gen Z with new McSpicy collab
McDonald’s has collaborated with Frank’s Red Hot sauce to create what it calls the ‘ultimate chicken burger’, promoted via a UK-wide campaign.
Gymbox targets Gen Z Londoners with first OOH ads of 2024
London fitness brand Gymbox has launched its latest out-of-home advertising campaign, focusing on what makes Londoners and their lifestyles unique.
Royal Navy campaign targets Gen Z with modern ideals of duty
The Royal Navy is targeting Gen Z in its latest campaign focusing on the stories of veterans and showcasing some of the more modern ideals duty.