VMLY&R Commerce global ecommerce director James Galland explains why brands looking to offer value must wrap creativity into every possible touchpoint.
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Amazon has Meta in its sights as it makes significant ecommerce ad market gains
Amazon is making large gains among UK ecommerce businesses growing its ad share from 1.7% to 6.1% over the last quarter.
WPP enters strategic partnership with ecommerce platform BigCommerce
WPP has entered a new ‘strategic partnership’ with ecommerce platform BigCommerce in a bid to help WPP clients drive growth and sales.
Meta was the 2022 ad platform of choice for ecommerce, but its dominance is fading
Meta has been revealed as the 2022 advertising platform of choice for UK online retailers, according to financial ecommerce platform Juni.
Havas Market appoints ex-Omnicom executive as its new head of ecommerce
Havas Media Group UK has appointed Pedro Ramos as the head of ecommerce for its specialist ecommerce consulting agency Havas Market.
Publicis acquires ecommerce SaaS platform to boost its brands’ online sales
Publicis Groupe has acquired Profitero, a SaaS e-commerce intelligence platform, in a bid to accelerate its clients’ commerce sales and profitability.
Watch: M&S gets ‘pumped’ for summer with cool new spot
M&S has kicked off its summer wear campaign with a series of effortlessly poolside cool imagery, with this season’s theme being “sun, sea and stylish wardrobe”.
ASOS marketing boss on being at the ‘forefront of customers’ minds’
Asos marketing boss has spoken about the challenges of ensuring the online fashion retailer is always at the “forefront of customers’ minds” as he looks to steer the brand back towards profitability.
Watch: eBay campaign turns ‘nothing to wear’ into something to love
eBay’s latest campaign captures the frustration of having ‘nothing to wear’ – despite having a wardrobe rammed full of clothes.
Reckitt appoints McCann Content Studio to UK social and influencer account
Reckitt has appointed McCann London’s in-house social and influencer specialist unit as the new UK social and influencer agency of record.