Ogilvy has unveiled a dedicated experience lab called Reality in a bid to explore and ‘unlock’ brand applications of emerging technologies.
Search Results for “augmented reality”
Premier League launches AR experience for US fans this summer
The Premier League has launched a new augmented reality (AR) mobile experience ahead of its upcoming ‘Summer Series’.
Snap and Vogue celebrate London Fashion Week with AR exhibition on Regent Street
Social media network Snap has partnered with fashion magazine Vogue to launch an augmented reality (AR) exhibition on Regent Street
JD transforms its Oxford Street store into AR arcade game machine
JD has unveiled an augmented reality (AR) arcade machine game at its Oxford Street store which transforms the front of the store into a free game.
From puking rainbows to AR: How Snapchat is changing the world of marketing
Snapchat head of UK enterprise, Fintan Gillespie, talks marketing campaigns, advertising on the platform and the power of augmented reality.
Barclaycard extends sponsorship deal with Global
Barclaycard has renewed its entertainment partnership with media firm Global for another five years, building on a successful three-year partnership.
Tesco stores taken over by ‘giant pig’ in swipe at meat industry
A giant pig has appeared on top of Tesco stores, Barclays HQ and DEFRA to expose the companies and the government’s links to the meat industry.
Coca-Cola Zero partners with Tesco for AR-powered OOH giveaway
Coca-Cola Zero Sugar has partnered with Tesco to launch a nationwide DOOH campaign and interactive AR-powered giveaway.
Malfy Gin’s ‘Escape to a Malfy World’ AR campaign takes off
Pernod-Ricard-owned gin brand Malfy is encouraging consumers to immerse themselves into its new global reality experience, “Escape to a Malfy World”.
Social commerce soars: over 64% of ‘next gen’ make purchases through social media
Over 64% of Gen Z and Millennials have made a purchase through social media in the past year reveals recent data by Snap Inc. and Havas Media Network.