Ketchum and Activia have joined forces with S Club star Rachel Stevens and TV personality Dr Zoe Williams to launch ‘The Good Gut Guide’
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Activia creates ‘What The Gut?’ museum in London Soho
Activia has created a ‘What The Gut?’ museum in a bid to educate the public on the importance of gut health.
Danone selects new global creative agency after fiercely fought pitching process
French multinational Danone has appointed Havas Group’s BETC as its new global creative agency following an extensive creative review initiated in October.
Breaking the ‘Poo Taboo’: Holland & Barrett and Jessica Fostekew unveil gut health campaign
Holland & Barrett has sat down with comedian Jessica Fostekew to help the UK break the ‘Poo Taboo’ and improve their gut health.
Onken yoghurt teams up with Gok Wan in new marketing push
Onken yoghurt has teamed up with TV personality Gok Wan in a bid to encourage everyday consumers to use the yoghurt brand when cooking.