Onken yoghurt has teamed up with TV personality Gok Wan in a bid to encourage everyday consumers to use the yoghurt brand when cooking.
The announcement comes as part of the Onken ‘Natural Set Supper Club’ launch, an online campaign that provides shoppers with five three-course menus from five foodie destinations, Turkey, Morocco, India, Italy and Mexico.
Available on the Onken website and its various social media platforms, the menu promotion intends to encourage the public to use Onken’s yoghurt when preparing starters, mains, sides and deserts.
The cooking collaboration also wishes to help the average consumer simplify hosting experiences and give them tips for decorating dishes, as well as yoghurt substitution and preparation ideas.
READ MORE: Girls Aloud’s Kimberley Walsh swaps singing for DIY in new Wickes Partnership
Previously the brand ambassador for Activia, Gok Wan said he had “always loved Onken Natural Set yoghurt for the amazing flavour it can add to a huge variety of dishes”, adding that the marketing campaign was a “fun and stress-free way to explore plates from around the world”.
Every recipe included in the advertising campaign revolves around the use of fresh yoghurt and also supplies readers with vegetarian options.
“We are delighted to be introducing Onken Natural Set Supper Club – a series of simple-to-follow recipes alongside tips to help people to cook and host from their own homes,” Onken Emmi UK senior brand manager, Courtney Field, said.
“Our aim is to build consumers’ confidence in the kitchen by taking the hassle out of the entire hosting experience, while also providing the ability to explore different world cuisines thanks to the unique versatility of Onken Natural Set yoghurt.”
Click here to sign up to Marketing Beat’s free daily email newsletter
