Holland & Barrett has sat down with comedian Jessica Fostekew to help the UK break the ‘Poo Taboo’ and improve their gut health.
The special TV show has been designed for ‘loo viewing’ – where a reported 57% of people scroll on their phone – and tackles common gut health symptoms such as bloating, constipation and diarrhoea.
The ‘Great British Poo Taboo’ follows research that found that over half (58%) of people have experienced gut health issues, with 45% of those admitting the issues are chronic. However, 58% of those surveyed are too embarrassed to talk about the subject. Some 39% surveyed also blamed the cost-of-living crisis for the declining state of their stomach.
According to the well-being brand, Brits public are tolerating anything from bloating and gas (51%) and constipation (33%) to acid reflux (30%) and diarrhoea (28%). The exclusive branded show intends to educate people on how to deal with these gut-related problems.
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“At H&B we’re on a mission to break the poo taboo, and we have trained gut health experts in every H&B store, to provide personalised advice and solutions, and we also offer free 1-2-1 online consultations, at a time that is convenient to our customers,” Holland & Barrett senior nutritionist, Alex Glover, said.
The brand has also partnered with The IBS Network, a national charity helping people with IBS to live well with the condition and better manage their symptoms.
The IBS Network CEO Alison Reid added: “IBS can be extremely life-limiting however, this chronic long-term condition can be helped through lifestyle and diet management, and people really shouldn’t be nervous to talk about poo. Learning about your triggers and making small changes can make a big difference. The IBS Network is providing expert guidance to further enhance H&B’s colleague training programme and articles from the IBS Network can be found on the gut health hub on the H&B website.”
