Christian Aid and independent agency Impero have partnered on a new social campaign, to raise awareness for climate injustice during The Rugby World Cup.
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The Rugby World Cup: A growing brand opportunity
Laura McGill, Head of Marketing for global promotions company, Benamic, explores the landscape of opportunities and challenges that the RWC presents for brands.
Asahi celebrates 2023 Rugby World Cup with mammoth seven-figure campaign
Asahi Super Dry is looking to create the ‘ultimate fanzone’ ahead of the upcoming 2023 Rugby World Cup taking place in France.
Land Rover’s Defender to sponsor ITV’s Rugby World Cup coverage
Land Rover’s Defender is set to sponsor ITV’s coverage of the upcoming Rugby World Cup with games to be broadcast across ITV1, ITV4 and ITVX
Greenpeace ‘drowns stadium with oil’ to call out sportswashing at Rugby World Cup
Greenpeace has released an animated video campaign calling out oil giant Total Energies’ sponsorship of the Ruby World Cup as ‘sportswashing’.
Pride of England: 6 of the best campaigns celebrating the Lionesses’ historic World Cup final
MB looks at the six best campaigns making the rounds following from the Lionesses’ historic run to the Word Cup final on Sunday.
Vodafone leans into Rugby World Cup sponsorship with family-focused ad
Vodafone is leaning into its sponsorship of the Irish national rugby team with a family-focused campaign from Folk Wunderman Thompson.
Lionesses’ roaring World Cup success causes ad audiences to skyrocket
The Lionesses’ roaring success at this year’s World Cup in Australia and NZ has caused ad audiences to skyrocket over the past two weeks.
Opinion: What’s the deal with Adland’s awkward World Cup silence?
Football fan Josie Beaumont from creative agency Dark Horses asks simply: what’s the deal with adland’s awkward World Cup silence?
Women’s World Cup is outscoring men’s tournament for advertising appeal
System1 has found that this year’s FIFA Women’s World Cup is outscoring last year’s men’s tournament for ad appeal.