Nectar 360 has partnered with ad tech firm The Trade Desk to enable brands to curate targeted retail media campaigns tailored to Nectar audiences.
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Sainsbury’s CEO defends selling Nectar data to advertisers
Sainsbury’s chief executive Simon Roberts has defended the supermarket after it came under fire for choosing to sell Nectar card data on customer’s shopping habits.
Nectar adds Apple, Disney+ and Screwfix as it turbocharges loyalty offering
Nectar has added Apple, Disney+, TUI and Screwfix as it turbocharges its loyalty offering and scales up its network of affiliate partnerships.
Sainsbury’s takes on Tesco’s Clubcard loyalty success with low Nectar Prices
Sainsbury’s has introduced lower prices for customers subscribing to its Nectar Card loyalty scheme as part of an effort to take on rival Tesco
Channel 4 enters data partnership with Sainsbury’s Nectar in latest broadcaster retail media collab
Channel 4’s commercial department, 4Sales, has entered a data partnership with Sainsbury’s Nectar to “revolutionise” ad targeting on All 4.
Sainsbury’s profits soar as retailer ‘leans into loyalty’
Sainsbury’s has seen a strong performance in its full year profits for 2023/24, thanks to Nectar Prices and a “relentless investment in price”.
Morrisons boosts retail media with personalised loyalty ‘challenges’
Morrisons is introducing a range of new channels for brands to reach customers, including digital screens and personalised loyalty ‘challenges’.
Sainsbury’s allows advertisers to create ‘branded shops’ online
Sainsbury’s is allowing advertisers to create ‘branded shop-in-shops’ on its consumer-facing website, using the Nectar360 ecommerce media platform.
Tesco partners with Vauxhall for EV advertising push across retail media
Tesco has partnered with Vauxhall to advertise its electric vehicles through the supermarket’s digital screens, social media and digital channels.
M&S ditches ‘Sparks Prices’ trial in loyalty scheme review
M&S has confirmed it will be ditching its ‘Sparks Prices’ trial as it reviews how the customer loyalty scheme will operate in the future.