Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.
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How loyalty schemes and festive ads boosted supermarket Christmas sales
Supermarkets including M&S, Tesco and Sainsbury’s have been crediting strong Christmas sales to loyalty schemes, value pricing and festive ads.
Tesco brings TV ad to life to help public ‘become more Christmas’
Tesco brought its festive TV advert to life with an OOH activation at Kings Cross station to help commuters ‘become more Christmas’.
Cadbury Christmas ad takes top spot for audio effectiveness
Cadbury tops the charts as System 1 reveals its top radio adverts in its new Listen Up! report, all based on emotional response data.
Only cats: Channel 4 debuts bespoke ad break for Mog’s Christmas
Channel 4 is debuting its latest creative sales innovation with a bespoke cat-focused ad break for its seasonal broadcast of Mog’s Christmas.
eBay and The Guardian launch pre-loved Christmas fashion campaign
The Guardian has collaborated with eBay to launch its first wide-scale pre-loved fashion campaign, encouraging readers to make sustainable gift choices.
Primark and JD Sports Christmas ads are top for black representation
Christmas ads from Primark and JD Sports have seen the retailers triumph against Waitrose, Coca-Cola and Bailey’s in terms of authentic representation of black culture.
Zoopla to air fresh ‘Just Ask Zoopla’ campaign on Christmas Day
Property search brand Zoopla is set to launch new 20-second versions of its “Just ask Zoopla” campaign on Christmas Day, the move comes after it achieved a 42% increase in listings on Boxing Day last year.
Watch: Co-op Christmas 2023 film focuses on ‘gift of community spirit’
The Co-op is focusing on the ‘gift of community spirit’, as it continues to support local causes with the second stage of its 2023 Christmas campaign.
Virgil Van Dijk and Trent Alexander-Arnold star in blockbuster Liverpool Christmas ad
Liverpool FC has enlisted first team stars Virgil Van Dijk, Cody Gakpo, Darwin Nunez and Rachael Laws for a fun-packed festive outing.