Search Results for “COST OF LIVING”
Digital ad spend grew 11% to £26.1bn in 2022 despite cost of living
IAB UK’s latest Digital Adspend report has found that the UK digital ad market maintained double-digit growth of 11% to £26.1 billion in 2022.
Young people are renting, re-selling and repairing more amid cost of living crisis, new IPA survey highlights
A new IPA survey has highlighted growth in the circular economy – and shown that an increase in the appetite to rent, repair and resell items has been spearheaded by Gen Z and Millennials and sped up by the cost of living crisis.
Kantar bolsters senior consulting team to aid brands amid cost of living crisis
Kantar has appointed Simon Bailey as its senior partner in a bid to help clients tackle brand challenges and grow their businesses.
92% of Brits are relying on brand loyalty schemes as a ‘lifeline’ during cost of living crisis
Brand loyalty programmes are playing an important part in helping consumers get through the cost of living crisis, according to IAG Loyalty.
British public are loving Christmas ads this year despite cost of living crisis, says System1
The British public are ‘delighted’ with this year’s Christmas ads despite rising prices and energy bills, according to research firm System1.
O2 Christmas campaign ‘Snowgran’ draws on digital exclusion amid cost of living crisis
O2 has launched its Christmas campaign ‘The Snowgran’ to raise awareness of digital exclusion amid the cost of living crisis this winter.
Barnardo’s unveils hard-hitting campaign amid cost of living crisis to tackle child poverty
Barnardo’s has unveiled a new campaign to highlight the damning effect of the cost of living crisis on vulnerable families and children.
Consumers are becoming increasingly disloyal to brands in light of cost of living crisis
Consumers are changing their spending habits as a direct result of the cost of living crisis, according to a DMA report.
Boots releases new budget brand to battle the cost of living crisis
Boots has unveiled a new budget brand to battle the cost of living crisis, with items like toothpaste, shower gel and shampoo retailing at less than £1.