American coffee chain Starbucks has introduced festive “special builds” to introduce some holiday magic to the streets of London and Manchester.

The marketing drive was devised by Anomaly London and delivered by Havas Media. It features drawings by The Director Bureau’s Geoff McFestridge.

It showcases seasonal moments such as untangling the Christmas Lights and placing the star on top of the tree.

“The holidays can be full-on, so we wanted to make something that breathes within the madness. We started with a Sharpie on a cup…the everyday handwriting of Starbucks, that humble line that writes your name also sketches our world.” said Clara Mulligan, chief design officer and managing partner at Anomaly London.”

“Geoff’s Sharpie drawings have instant humanity, and it felt unmistakably Starbucks from the first sketch. His simple drawings, made by hand, telling a small story about people finding their way back to each other, and done with a lot of care”.

Passersby can find the installations at high footfall sights in the capital, including Jamestown Road. It can also be found at The Hare & Hounds in Manchester.

It was produced in partnership with production agency Grand Visual and Global Street Art.

“Drawn Together is all about those small, thoughtful gestures—a handcrafted coffee, a festive doodle on a red cup—that can spark meaningful connections,” said Esther van Onselen, VP brand & customer experience, Starbucks EMEA.

“This campaign brings our Back to Starbucks strategy to life by celebrating what makes us iconic: our craft, our people, and the moments of connection that happen every day in our coffeehouses”.