Amazon-owned audiobook and podcast service Audible is launching a new campaign to celebrate the romance genre and encourage existing fans and new audiences to discover the stories that it has to offer.

Crafted in collaboration with creative agency Fold7, ‘Audible Romance’ will be centred around a 45-second spot that transports the viewer to a dramatic fantasy world before revealing that the entire story was unravelling in the listener’s imagination.

Dave Billing ECD at Fold7 said: “This latest work, we hope, continues to prove the fertility of this creative platform. There’s always fun to be had when we collide the mundane with the richness of what’s going on in listeners’ imaginations.

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“With the Romance genre, that’s never been truer. This genre has it all – epic worlds, charismatic protagonists, passion, dragons. It’s a long way from most people’s everyday experience, but that’s the joy of it.

He continued: “We wanted to honour this genre and its growing legions of passionate fans, and in Adam Berg we found a director with an impressive track record in world building, shot through with a brilliantly sharp sense of humour.”

Directed by Adam Berg, the brand’s film will run across the US, UK, Australia, Brazil, Canada, France, Germany, Italy, India, and Spain, with further assets pushed out via outdoor, print, digital, social, and radio.